How important is your candidate’s experience to you? Likewise, when considering your recruitment strategy, how significant is organisation? If a high ranking is present for both (which both you and I know is vital for hiring success), have you considered the use of an application tracking system?
Imagine you’re hiring for a highly popular role, say a mid-level marketing position with vast benefits. Once you’ve pressed publish on that all-important online job advert, you become inundated with applications and emails. As days go by, even weeks in some cases, your open communication is dwindling, applications are piling up, and responses to candidates are nowhere to be seen; while also juggling your day to day.
Think how stressful this scenario could be for you, yet now consider the experience for your candidates. They have waited some time to receive a simple yes or no answer. They are becoming impatient, maybe uninterested. This type of scenario could ultimately damage your employer brand and future hiring capabilities.
Now place yourself back in this scenario, yet with the helping hand of an application tracking system. Automated responses, a clear status of each candidate’s application and even the ability to arrange interviews are some of the key perks. A positive candidate experience will be likely, along with maintaining a systematic recruitment strategy. Sounds desirable right?
Keep scrolling to discover further perks of utilising an application tracking system; you’ll wish you would have read it sooner…
WHAT EXACTLY IS AN APPLICATION TRACKING SYSTEM?
In short, an application tracking system is a technology driven recruitment software, helping move applicants through the hiring funnel effectively. By inputting optimization and ranking data, this system can sort through applications based on suitability, while organising candidates into groups; whether successful or not. From here, unique communications can be incorporated to maintain an open, consistent approach.
Interview invites, snippets of information and decisions can be circulated throughout the hiring process by utilising an application tracking system. Likewise, a clear indication of hiring activity will be easily visible by logging into your personal system; keeping your activity in order.
Alongside its functions, there are many further benefits to using an application tracking system…
THE EXPECTED BENEFITS OF USING AN APPLICATION TRACKING SYSTEM
OPEN, CONSISTENT COMMUNICATION
Communication is a vital part of the recruitment process. For today’s candidates, this is a make or break factor when applying for roles. For years, candidates have been kept in the dark, where responses have taken weeks. This is highly disengaging, recognised to reduce interest substantially. By actively using an application tracking system, communication can remain consistent and open, keeping your candidates in the loop – no matter the decision.
As showcased in the above scenario, disorganisation while hiring can cost you. Sometimes it’s understandable that your days get busy; hiring isn’t your number 1 job after all. Yet, if this is commonly the case, utilising the automated features of an application tracking system will be beneficial. Spend your days completing important business tasks with the knowledge that your recruitment activity is rolling behind the scenes.
A POSITIVE EMPLOYER BRAND IMAGE
Your employer brand image has great weightage while hiring. How you communicate with candidates and employees, your values and your culture will all influence your likelihood of attracting, engaging with and hiring top talent. By creating a seamless experience for candidates, positive word of mouth is likely, helping to increase visibility of your company. Candidates appreciate feeling valued and respected, which can be achieved by improving your recruitment strategy; all possible through an application tracking system.
AN IMPROVED EXPERIENCE FOR BOTH PARTIES
Hiring can be a difficult, stressful task. Likewise, applying for opportunities can be daunting and challenging for candidates. By utilising an application tracking system, this experience should improve for both parties. Hiring will be made easier as a recruitment driven helping hand is present. Equally, long delays and a lack of feedback will be prevented, enhancing this period for candidates.
Although there are many beneficial features, it is also important that a human element is present when recruiting. Additionally, there are further hiring activities required beyond the functions of an application tracking system. Your complete recruitment model can define your future hiring capabilities. Therefore, it is always important to consistently review the entirety of your strategy. See how we can help you maintain a strong recruitment strategy below…
RECEIVE A FREE APPLICATION TRACKING SYSTEM HERE WITH SMARTSEARCH
While making the most of technology is a convenient and effective strategy to follow, it is important that a human element is present. If you’re struggling to manage your recruitment efforts alone, or believe an ineffective strategy is in place, here at Smartsearch, we can help.
We have a number of valuable recruitment solutions in place, all incorporating the use of a free application tracking system. We can help you get the most out of this highly beneficial tech, while managing your recruitment campaigns for you.
Get in touch today for a free appraisal of your current recruitment model on 0333 939 0074 / firstname.lastname@example.org