Truthfully, does your company focus on and invest into social media activity when hiring? If you’re new to worldwide, highly populated social media platforms such as LinkedIn, Facebook and Instagram, in all honesty, without knowing it, you’ll be influencing your hiring capabilities… but not for the better.
Social media has taken over the world of communication and decision making. With this in mind, it has made a significant appearance in the recruitment arena, used by many recruiters and companies to boost visibility and attraction of job ads and employer brands.
So, if you’re failing to keep active on your company’s social media accounts, or purely share low-quality content, you’ll be reducing the value of your recruitment efforts. Although you may feel like you’ve missed the boat on this one, there are some strategies you can implement to take control of your hiring capabilities.
Keep reading for our top tips when considering your company’s social media accounts, how this will affect your recruitment, and how candidates will utilise this information in the decision-making funnel…
HOW YOUR COMPANY’S SOCIAL MEDIA ACCOUNTS SWAY YOUR HIRING CAPABILITIES?
Like any other industry, recruitment has twisted and turned itself to utilise the latest technological trends and developments; social media being one of the biggest influences. As you scroll through the likes of LinkedIn, you’ll be bombarded with adverts, job offerings and recruitment focused content.
This new approach to recruiting has been employed by many, as communication styles and demands have changed. Candidates no longer want to receive email after email, or regular calls. They want quick, snappy, engaging content which will provide them with important details to make an efficient decision. This is where your company’s social media accounts and the content placed on there comes into play.
If you’re sharing what candidates want to see, you’ll increase your hiring capabilities substantially. Your reach and visibility in the market will expand, along with attracting top talent through your positive employer brand image. However, without utilising this hiring tool, your company and its offerings will stand back in the shadow of your competitors, jeopardising your opportunities to grow a strong team.
Alongside benefitting your image, making the most of what social media platforms have to offer and the pool of active talent present will also act as an effective hiring tool for you. Screening candidates online efficiently and communicating with them virtually will offer a cost-effective, results driven approach.
OUR TOP TIPS FOR INFLUENCING YOUR HIRING CAPABILITIES WHEN CONSIDERING YOUR COMPANY’S SOCIAL MEDIA ACCOUNTS
– PICK THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR COMPANY
For example, if you are a company who promotes remote working, lacking an office set up, the likes of Instagram should initially be avoided. It is a highly visual social media platform; therefore, its favoured features will fail to fully showcase your brand. However, the likes of LinkedIn could work greater for you; sharing credible content on remote working, work-life balance and employee engagement, alongside your job adverts, mission and benefits. This will help your company’s social media accounts stand a chance in an overly saturated market.
– CREATE VALUABLE CONTENT TO SHARE ACROSS YOUR COMPANY’S SOCIAL MEDIA ACCOUNTS
Again, depending on your companies offering, the type of content will change. Whether that be graphics, live videos, blogs or infographics, the biggest priority is to ensure that your content brings value to your candidates. Provide an insight into your offering and your credibility across your social media accounts. Showcase a snapshot of your employer brand and employee advocacy campaigns.
Your content is your companies’ story. This is similar to attracting customers to a product or service, yet your customers are candidates. This will provide you with a unique selling point to attract the right candidates, substantially influencing your future hiring capabilities and potential.
Once you’ve created your content, be sure to make the most of the famous tools embedded within the social media platforms. For example, utilise the ability to connect employees on LinkedIn, share job adverts within the appropriate tab on Facebook, or place budget behind targeted posts using locations, interests and hashtags to expand your reach. This will increase awareness of your company’s social media accounts, ultimately placing attention on your job openings.
– BE ACTIVE ACROSS YOUR SOCIAL MEDIA ACCOUNTS
HOW CANDIDATES UTILISE INFORMATION FROM YOUR COMPANY’S SOCIAL MEDIA ACCOUNTS
Interested candidates will do their research as they move through the recruitment funnel. Although this may be new to you, some candidates will make the decision on whether to apply or not by observing your activity on social media, and the value you place on your hiring campaigns. Candidates will search for generic details such as your employee benefits, however, they will further research information such as employee opinions and experiences.
This is also a valuable tool for candidates and will influence whether your hiring capabilities are strong enough. Therefore, it is important that you invest time and effort into your social media accounts and marketing to fully reflect your available offering.
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